Welcome
We bring the latest independent, science-backed analysis of sustainability claims and the stories of the people on the ground to drive fashion into a force for good. This is a community effort. Join us @NSIFashion2030 and sign up for the newsletter to help us amplify the movement.
The destructive, symbiotic relationship between the beverage and fashion industries.
11-14-2021
Greenwashing 101 — Recycled plastic bottle clothing is not sustainable.
I don't know where I first spotted it, but it seems like almost every brand is selling the same claim: “Our recycled polyester saves bottles from landfills!” Sounds awesome, except for one thing, it doesn’t appear to be true.
It’s time to start
some uncomfortable
conversations.
07-25-2021
If you are based in Europe, Nigeria, China, the entire Western half of the United States, or anywhere else experiencing extreme weather related to the climate crisis, you know full well things are not just going to be bad for the next generation, the crisis is beginning to unfold right now.
It’s time to talk about the elephant in the room: Can the fashion industry keep growing indefinitely?
09-05-2021
Do you want to give yourself a headache? Try reading a fashion company’s sustainability report and then read the exact same company’s investor report. The former presents images of pristine nature, solar panels on corporate headquarters and environmental targets that almost assuage my climate anxiety. But then the latter does away with much of that talk and emphasizes growth - store growth, sales growth - growth, growth, growth.
Introducing
UNRAVELED:
The Life and Death of a Garment
[ Out Now ]
By Maxine Bédat, NSI Director.
A groundbreaking chronicle of the life and death of a pair of jeans, UNRAVELED exposes the fractures in our supply chains, sheds new light on our relationships to each other and the planet, and offers a path toward a moral marketplace that puts the people and planet first.
➝ More details here.
Fashion is hurting our planet and our humanity more than we know.
The facts speak for themselves.
Join us
New Standard Institute:
Fashion 2030
We are a think and do tank working to transform the global apparel industry into a force for good, by unifying and driving it to achieve critical, science-based environmental and social objectives.
Over 8% of total global greenhouse gas emissions are produced by the apparel/footwear industry 1
The industry’s CO₂ emissions are projected to increase by more than 60% by 2030 2
If the industry continues on its current path, by 2050 it could use more than 26% of the total global carbon budget 3
Plastic microfibers shed from synthetic clothing into the water account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply 6
How apparel is made.
What it’s made from.
Who’s making it.
What happens to it after.
New Standard.
NSI is here to:
Engage citizens with meaningful information to demand an industry that exists within planetary bounds, and allows the people working in the industry and its supply chain to thrive. Provide meaningful guidance to brands to live up to this New Standard.
3 Pillars
1
Research
See the forest through the greenwash.
Right the misinformation wrongs and identify the best practices.
Create the defecto data and innovation hub for the industry and its stakeholders.
2
Activate
Make buying better, more profitable.
Unite and embolden key influencers across the industry and make the demand, happen.
3
Accelerate
Utilize the research and data to help brands and manufacturers put the New Standard of ideas and innovations into practice.
Platform
NSI seeks to bring together existing sustainability efforts in the industry and ensure that strong science and data drives change in the sector. At the heart of this will be NSI’s Information Platform, a publicly available community tool for interested citizens, brands, media, and NGOs to ensure that information about the industry that is being spread comes from reliable sources.
