89% of Gen Z would rather buy from a company supporting social and environmental issues over one that does not, but just 65% pay attention to company’s CSR efforts when deciding what to buy.
The average Chinese consumer spends at least two hours online shopping every day.
According to a survey commissioned by the credit card company Barclay, 9 percent of shoppers in Britain admitted to buying clothes online for Instagram...
In 1987 US shoppers devoted about 5% of their discretionary spending to clothes. In 2017 it was about 2%.
One in three young women in the UK consider clothes “old” after wearing them once or twice. One in seven consider it a fashion faux-pas to be photographed in an outfit twice.
Women in the UK are wearing their clothing on average of only seven times before getting rid of them.
Should growth continue as expected, total clothing sales would reach 160 million tonnes in 2050 - more than three times today's amount.
The world population is expected to exceed 8.5 billion people and global garment production to increase by 63% by 2030.
In the last 15 years, clothing production has approximately doubled.
The average consumer bought 60% more clothing in 2014, than in 2000, but kept each garment half as long.
Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each.
Resale has grown 21X faster than the retail apparel market over the past three years.
A 2016 EU study found 85% of carbon offset projects analysed likely overestimated the emission reductions they generated.
More than 150 million trees are logged every year and turned into cellulosic fabric – if placed end to end those trees would circle the earth seven times.
China’s textile sector would rank as the 24th largest country in the world if ranked by carbon emissions.
The single most important factor determining a garment’s life cycle GHG emissions is use phase care.
Up to 2/3 of the sustainability impact of fashion happens at the raw materials stage.
Solar-powered production reduces climate impact by between 27% and 44%, depending on garment, and walking to the store instead of taking a car determines roughly 12-24% of climate impact.
Prolonging the active lifetime of a garment by two, that is using the garment in its originally intended form twice as many times compared to average, will decrease the climate impact by 49%.
If the industry continues on its current path, by 2050 it could use more than 26% of the carbon budget associated with a 2 degree C pathway.
