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87% of shoppers start their hunt for clothes online.

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Notes:

Primary Source:

2018 - http://www2.publicisgroupe.net/shopper-first

Secondary Source:

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ConsumptionMaxine BedatJune 19, 2020YellowComment
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Cotton accounted for 81% of natural fibre production by weight in 2018, Jute accounted for 7%, while Coir and Wool each accounted for 3%.

Cotton, Jute, Wool, FiberMaxine BedatJune 19, 2020Yellow
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Lyst has reported a 47% increase in shoppers looking for items that have ethical and style credentials with terms such as “vegan leather” and “organic cotton”.

ConsumptionMaxine BedatJune 19, 2020Green
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