Lyst has reported a 47% increase in shoppers looking for items that have ethical and style credentials with terms such as “vegan leather” and “organic cotton”.

Notes:

Primary Source:

2018 - https://www.lyst.com/year-in-fashion-2018/

Secondary Source:

https://www.forbes.com/sites/oliviapinnock/2018/11/20/sustainable-fashion-searches-surged-in-2018/

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